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Specialists in Alternative Finance

We're a finance broker doing both personal and commercial finance. We don't just look at mainstream High Street options but specialise in the growing sector of Alternative finance, raising funds in ways you may not be aware of.

Richard Tuke used Choice Loans to help fund his growing hotel business

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Business Finance

All types of Business Finance including Alternative Finance options such as a Merchant Cash Advance, Invoice Finance and  Crowdfunded Loans. Use our Finance Finder if you're not sure what is best for your business. 

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Personal Finance

Whether you need a loan for the short- to medium-term or longer-term borrowing, like a mortgage, we can offer you a range of personal finance options.

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Property Finance

If you need finance for a property-related project we offer Bridging, Mortgage, Buy To Let and Development finance. Our Property finance experts can guide your choices.

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Do you have clients that need finance? Work with us and earn commission for successful referrals.

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Since 2002 Choice Loans have specialised in getting loans and finance for our clients


We are independent

Our independence ensures you get impartial advice and the most suitable finance for you. We are also directly regulated by the Financial Conduct Authority and full members of the National Association of Commercial Finance Brokers (NACFB) so you can deal with us with confidence.


We offer great choice

It's our job to be aware of all the different finance options available and present them to you. We also make it our business to keep abreast of new products and non-bank lending, so we can always offer you the widest range of options. By doing the hard work for you, we'll save you valuable time. 


We work fast

Our commitment to you is to respond quickly and progress things as rapidly as possible. We realise getting your loan is important and we will work with you to get it done without delay.


We do not charge you a fee

Unlike other brokers, we mostly don't charge you an upfront fee*. We work on a success basis only getting paid a commission by the lenders, not the borrower. This means we're motivated to get you the business or personal loans you need.

(*The exception is commercial property transactions where a 1% fee is charged)

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