About Us

Choice Loans is a long-established finance brokerage based in South Buckinghamshire. We provide access to many traditional forms of finance, specialising in alternative ways of raising finance. Our approach presents companies and individuals with finance options unavailable via mainstream lenders.    

Our history

Choice Loans was founded in Norwich in 2002. In 2010 our company moved to Buckinghamshire where we became incorporated into Choice Money Ltd.

Originally we offered personal loans and business finance, but by 2011 we found the majority of our enquiries centred around SME financing. To support our new customers, we shifted our focus this sector. 

At this time banks were especially reluctant to lend, making life tough for SMEs in search of finance. We explored new finance options which would offer our clients an alternative to tough-to-access mainstream lending. These alternatives included Crowdfunding and Peer-to-Peer lending, as well as unsecured options like Merchant Cash Advances. Over time these alternative finance options became the majority of our business. 

Our team is now based just outside Amersham in South Buckinghamshire and we help hundreds of businesses and consumers to find the right investment solution for them each year.

Why our clients use us

There are lots of reasons why our customers continue to choose Choice Loans:

We specialise in choice

Just as our name suggests, we're all about choice. We deal with a wide range of lenders and specialist brokers and have the knowledge and experience to examine different finance options and make suggestions to suit our unique clients. We can look at anything from a traditional bank loan to Crowdfunding and similar innovative options.

We work quickly

Our experience allows us determine what information we need and how it can best be used to arrange your finance quickly, with minimum inconvenience to you or your business. We know the decision makers at relevant lenders and understand what they look for, helping us get your application through first time.

We don't charge upfront fees

All our revenue is earned purely on completed deals, typically as a commission payment from the lender. That means you don't pay us anything up front and in some cases pay nothing at all. If you come to us for advice but then decide not to proceed, there is no charge.

We have opening hours to suit our clients

Time is everything when you're running an SME, so we we ensure we're available to talk when it's convenient for you. Our office is open from 9am to 6pm Monday to Friday, with calls diverted to mobiles outside of office hours. Within reason, we'll always be here to talk.

We have opening hours to suit our clients

Time is everything when you're running an SME, so we we ensure we're available to talk when it's convenient for you. Our office is open from 9am to 6pm Monday to Friday, with calls diverted to mobiles outside of office hours. Within reason, we'll always be here to talk.

Our promise to you

When you get in touch with us, you can expect to:

1.Talk to someone who will take the time to understand your situation or your business and its finance needs before giving you upfront, no obligation advice.

2.Be given the space and time to make your decision without being subjected to pushy sales tactics.

3.Receive a service that's efficient and professional.

4.Have confidentiality maintained at all times.

5.Not be charged any up front fees.

How can we help you?

Browse our range of services and the information about them on our website and on our Blog. If you're not sure what is best for you then simply give us a call and we'll walk you through your options.

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Who can't be your guarantor?

Posted on Sep 12, 2017

While your nearest and dearest may be eager to help support you by acting as a guarantor for your loan, there are a few cases in which some individuals may not be able to be your guarantor. Here's a helpful checklist...

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