About Us

Choice Loans is a long-established finance brokerage based in South Buckinghamshire. We provide access to many traditional forms of finance, specialising in alternative ways of raising finance. Our approach presents companies and individuals with finance options unavailable via mainstream lenders.    

Our history

Choice Loans was founded in Norwich in 2002. In 2010 our company moved to Buckinghamshire where we became incorporated into Choice Money Ltd.

Originally we offered personal loans and business finance, but by 2011 we found the majority of our enquiries centred around SME financing. To support our new customers, we shifted our focus this sector. 

At this time banks were especially reluctant to lend, making life tough for SMEs in search of finance. We explored new finance options which would offer our clients an alternative to tough-to-access mainstream lending. These alternatives included Crowdfunding and Peer-to-Peer lending, as well as unsecured options like Merchant Cash Advances. Over time these alternative finance options became the majority of our business. 

Our team is now based just outside Amersham in South Buckinghamshire and via our Choice Business Loans brand https://www.choicebusinessloans.co.uk we help hundreds of businesses find the best finance and via the Choice Personal Loans brand https://www.choicepersonalloans.co.uk we also help consumers get the right loan for them.

Why our clients use us

There are lots of reasons why our customers continue to choose Choice Loans:

We specialise in choice

Just as our name suggests, we're all about choice. We deal with a wide range of lenders and specialist brokers and have the knowledge and experience to examine different finance options and make suggestions to suit our unique clients. We can look at anything from a traditional bank loan to Crowdfunding, Fintech lending, Cash Advances and similar innovative options.

We work quickly

Our experience allows us determine what information we need and how it can best be used to arrange your finance quickly, with minimum inconvenience to you or your business. We know the decision makers at relevant lenders and understand what they look for, helping us get your application through first time.

We don't charge upfront fees

All our revenue is earned purely on completed deals, typically as a commission payment from the lender. That means you don't pay us anything up front and in some cases pay nothing at all. If you come to us for advice but then decide not to proceed, there is no charge.

We provide the best options for you

By offering impartial advice we help you to discover the best sources of financing for your business and current situation. We will work with you to find out exactly what your business requires and the best way of helping you to secure a long term financial future.

We have opening hours to suit our clients

We know that our clients like being able to talk to our experts directly at a time that suits them, so we endeavour to be available to talk when our clients needs us. Our office is open from 9am to 6pm Monday to Friday but outside of these hours calls divert to our mobiles so, within reason, there is usually someone available to deal with your query.

Our promise to you

When you get in touch with us, you can expect to:

1.Talk to someone who will take the time to understand your situation or your business and its finance needs before giving you upfront, no obligation advice.

2.Be given the space and time to make your decision without being subjected to pushy sales tactics.

3.Receive a service that's efficient and professional.

4.Have confidentiality maintained at all times.

5.Not be charged any up front fees.

How can we help you?

Browse our range of services and the information about them on our website and on our Blog. If you're not sure what is best for you then simply give us a call and we'll walk you through your options.

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