With us you make the right choice
With our 10-year track record and friendly team of finance brokers, you can trust that with us you are in safe hands. Just as our name suggests, we're all about choice - we deal with a wide range of lenders and specialist brokers, and save you time and money by signposting you to your best options.
Sean O'Farrell
CEO
After founding CBL in 2010, Sean has developed the company in his own image; an approachable finance broker with his clients' best interests at heart. Previous to this he worked in banking with NatWest/RBS for 12 years and so has seen lending from that side of the desk. He has also been involved in other entrepreneurial ventures both as an Non-exec Director and investor so can relate to SMEs and thoughtfully guide them to smart loan solutions with long-term financial success in mind. Helping people is what Sean loves the most: "It's a skill to know how to match the right lender for each unique client and situation, and the team is really good at that - that gives me huge satisfaction."
In his spare time Sean like to keep fit playing football and running. The dad of three boys is also a Scout Leader for Beavers at 4th Beaconsfield and occasional referee for under-age football.
Sharon Cook
director
A real people person, Sharon excels at supporting businesses at one-to-one level and working with our partners to achieve great results for their clients. Prior to joining Choice Business Loans in 2015, she worked with SMEs of all shapes and sizes for 10 years, helping them maximise cash flow opportunities. This has given Sharon a deep understanding of the trials and tribulations of running a business. This expertise is an invaluable asset as she guides them to the best financial solutions that will help the business thrive. She said: "For me it's all about creating relationships and sharing our expertise to support our clients and partners."
Outside work, Sharon loves to experiment with delicious foods in the kitchen after long country-walks with her dogs. She has a secret passion for gardening too - "I'm not great at it, but it's so therapeutic!"
Chris Mason
Finance broker
With over 40 years of experience in banking and finance - working with leading institutions such as Barclays, HBOS, and Handelsbanken - Chris brings a wealth of knowledge and a calm, considered approach to commercial funding. Over the past five years, he has specialised in supporting property developers and investors, helping to turn bold ideas into successful, well-funded projects.
What drives Chris is seeing the long-term, positive outcomes of the projects he's supported. "I love seeing a successful project—and knowing I played a part in making it happen", he says. He's known for digging deeper than the initial brief, taking the time to understand a client's real objectives.
When he's not working, you're likely to find Chris out walking in the Lake District, enjoying a round of golf, or watching a good rugby match.
We're Here to Help
Whether you're exploring options or ready to apply, our friendly team is on hand to help you find the best funding fit for your business.
Choice Loans is a broker, not a lender. We will connect you with a lender suitable for your needs or, if appropriate, a specialist broker. We do not charge you an upfront fee but, if your application is successful, a broker commission may be charged.
